Hi folks, how’s it going? I hope everyone is getting on alright with current worldwide events and are managing to stay strong & positive through these challenging times.
Editor’s note: it occurs to me, after reading this post once I’d finished drafting it, that it comes over as a little rant-y & a bit of a lecture. So… “rant’y lecture” disclaimer here at the top I suppose LOL
I’ve had a lot of time with my thoughts this last few days and wanted to take a couple of minutes to share one I’ve been having about the endeavours of content providers and the subject of ‘Subscribing’ to Dice Masters content creators…
You should. 100% should. Go and find one you don’t subscribe to and give them a Follow/Subscribe/Sign Up.
There are a couple of reasons you should do this, and none of them are about internet fame & fortune. (Well… except for me maybe, I have a massive ego and want those mega YouTube bucks! :P) Let me share why…
It’s about gaming the system
Consider this: if a new player did a video search right now for Dice Masters, what do you think they’ll find? Let me tell you – they’ll find a strong presence up top of content created 5/6 years ago, mostly created by “mainstream” tabletop gaming content creators like the ‘Dice Tower’ reviews and ‘Watch it Played’ “how to” guides, and very little from the fan-made creators.
Why? Well… it’s because in the beginning, at a time when the game was new, exciting and had a larger player base these vids got A LOT of ‘likes’, high viewing figures (and average viewing lengths) and these creators have large Subscriber numbers. They have high ‘click through’ rates and engagement levels are strong. This is attractive to the search algorithms that decides what goes up top of the search results. The “system” is in their favour.
As you can see from the screen shot above of the first page of results its all predominantly over 5 years old. The “How to Play Dice Masters” video guides are mostly using AvX teams. The vast majority of reviews were from Tom Vasel and of earlier sets. There is no game play content or current commentary on the game.
Not that I have a problem with the “mainstream” tabletop sites, they clearly get gaming out to a large audience and are prepared in a way that could be considered more “entry level” friendly, BUT I’ve just watched a handful of “How to Play” Dice Masters videos and there are actually quite a few differences now to how it was played then. Relatively minor but fundamental things: there is no mention of the Transition Zone (to James Blore’s horror I’m sure), They all roll 4 dice in their first turn, some Keywords are different, and some mechanics are not played how they describe nowadays due to subsequent rules changes. That’s just a handful observations from a quick skim through – there’s likely going to be more than that too.
I for one would rather a new player be seeing the “How to” guides on ‘Dice Masters with James & Zack’ and ‘DMArmada’, wouldn’t you? Made by active players who keep on top of current rules changes and popular trends? Who are fan-made content that deserves the views more?
In addition; it doesn’t make it look much like a game that’s active with a dedicated, dynamic player community around it right now. Old content says old game. Thing is – there is current, energised content out there; peeps just ain’t seeing it. There’s weekly commentary from CRGR (which also talks A LOT about tournaments online), my stuff, and game play on DM-North/Dice Masters with James & Zack/Weekly Dice Arena/CRGR to be enjoyed.
Let’s all pitch in and help get the top searches across content a little more contemporary, vibrant, and fan led, so passers-by get the right experience and see the game is alive and kicking.
It shows support & encouragement
ALL of the Dice Masters content creators do it as a hobby that comes from their passion for the game (Except me – I’ll re-iterate the ego & fame thing). It’s disheartening sometimes when you work hard on something, in your free time, and there is little to no audience interaction & feedback, not even a click of the ‘Thumbs Up’ on YouTube or a star rating on a podcast service, to re-assure you it passes muster and is enjoyed.
And that’s all it takes most of the time. A matter of seconds to click a button, or a minute or two to sit down & write a review. To use YouTube as an example again: look at the total viewing figures on this vid compared to ‘Likes’ clicked – it’s wildly disproportionate. That’s an awful lot of consumption (for free) with little real, positively re-enforcing feedback for the creator.
I know I jest about the ego, but, joking aside, it would be nice to have a little more support & encouragement out there for our Community of content creators – which in itself will boost things up in the algorithm space. You wouldn’t believe the effort that goes into some of the output, and we’re all driving it ourselves for no real reward other than the personal satisfaction of creating something. That something you use for information & entertainment.
So; take a minute to show Arge some love for the editing work on the “Rollin’ Thunder” podcast or Chris over at CRGR for running the technical element of the channel over there – it will be worth it’s weight in gold to them, and costs you very little at all. (we’ll also take some of that love if you’re dishing it out too – our YouTube stats and analytics tell us nearly half of our video viewers are not subscribers to the channel)
Alright – I’m gonna wrap up the big whinge-y bit – it was like I was nagging just then, wasn’t it? Sorry about that. I’ll stop on that point now. I genuinely don’t mean to sound like I’m berating you. Well… maybe some of you… a little bit 😜
There’s Something for Everyone
I mean, this point is pretty much what it says in the heading; whatever type of content you prefer, however you like to consume it, there’s something for everyone.
Like to listen to podcasts on the commute to work? There’s enough podcast in a month to fill a couple of journeys with us, ‘Rollin’ Thunder’ and ‘Double, Double & Dice’ putting stuff out (there’s a rumour of a new podcast on the way too, another journey to work boxed off).
Like watching YouTube on the telly when you iron your work gear on a Sunday? A multitude of video types to soak up – ‘DmArmada’s’ brews, and game play from ‘DM with James & Zack’, ‘DM-North’, ‘Breath Weapon X’ and us . You’re a bit of a reader? Hit up ‘DM-North’ or stick around here. Like to interact with live streams? ‘CR Game Room’s’ got you covered every Wednesday and the ‘Weekly Dice Arena’ puts games out on Twitch every Tuesday.
Whatever your poison – the fan-made Content creators have got you covered. It’s good stuff too, with so much enthusiasm & passion, I can’t stress how much energy & love goes into them. You can engage with whatever you like, however you like, pretty much anyway.
That’s pretty amazing, isn’t it? These guys should totally be on the top of the search page.
So – go sign up, subscribe and follow someone today, and just to make it easy here is links to as many as I can think of…
BritRollerSix (This one your own now )